As one of the most lucrative and rapidly expanding industries in the world, entertainment events and sporting competitions are increasingly gravitating toward the Middle East, and specifically the Gulf Cooperation Council countries. Paired with the explosive growth of multimedia and the Internet, sporting events are reaching one of the largest consumer bases in the world. Consequently sports clubs, player associations, event sponsors, and television studios are increasingly looking to do business in an otherwise untapped market.

As trusted on-the-ground advisers, we provide sound legal counsel, while simultaneously offering industry-specific commercial and regulatory advice to our clients operating in this dynamic and evolving sector. Our full service offering enables our clients to benefit from our exceptional track-record in both non-contentious and contentious sides of our practice.

Our events and sports law team has been active over the years as sports law continues to develop in Saudi Arabia. We were the counsel of record for the 15th Asian Games hosted in Doha, and frequently counselled the Organising Committee on a variety of hosting-related contracts and regulations. Our experience not only includes providing industry-specific advice, but also advising on ancillary services such as:

• Catering
• Corporate and Private Sponsorship
• E-commerce
• Equipment Distribution
• Event Hosting
• Hospitality
• Marketing and Advertisement
• Media and Television
• Ticketing
• Trademarks

In Addition to our sports related services, we have advised cinemas, festivals and theatres with respect to hosting events in Saudi Arabia and liaised with the Minsitry of Culture, Arts and Heritage on behalf of our clients to ensure cultural as well as legal norms are addressed.